For most organizations using iMIS, events are more than dates on a calendar. They are where community comes alive. Conferences, annual meetings, workshops, and certification programs all serve as powerful moments for connection. They are also where members form their strongest impressions of your organization.
But event expectations have changed dramatically.
Attendees now expect the same level of convenience and clarity they experience everywhere else in their digital lives. They are looking for instant information, interactive experiences, and communication that keeps pace with the moment.
This shift is exactly why an event app has become a strategic advantage for iMIS organizations, not as a flashy add on, but as an essential part of delivering a modern, member centered experience.
Single Place for Everything Attendees Need
Members no longer want to juggle PDFs, scattered emails, or printed schedules. They want one trusted space where everything lives.
A well designed event app becomes that space.
It brings together:
– Session details and personalized agendas
– Speaker profiles
– Maps and venue information
– Exhibitor and sponsor listings
– CE credit information
– Reminders and updates
Because it ties into your existing iMIS data, the information your attendees see is accurate, current, and aligned with what your staff updates on the backend. No duplicating content across systems. No last minute scramble to update multiple places. Just clean, consistent information where it matters.
Communication That Keeps Up With Your Event
If there is one universal truth about events, it is that something always changes.
And when it does, email simply is not fast enough.
An event app gives your team the ability to communicate in real time. Whether you are reminding attendees about a session, announcing a speaker update, or highlighting sponsor activities, you can do it instantly and to exactly the right audience.
Because it is connected to your iMIS records, these messages can be targeted: first time attendees, specific membership types, VIP groups, or anyone registered for a particular session.
The result is a calmer staff, informed attendees, and fewer surprises on event day.
Engagement That Feels Natural, Not Forced
Engagement looks different now. Attendees want to participate, share opinions, contribute to discussions, and feel part of the experience.
An event app creates opportunities for interaction that feel effortless:
– Live session polling
– Q and A submissions
– Surveys and feedback forms
– Digital discussion boards
– Exhibitor engagement
– Networking tools
These tools not only spark richer participation during the event, they give your team clearer, more honest insights into what attendees enjoyed and what could be improved next time. And because everything connects to iMIS, this feedback becomes part of the member’s engagement story, not lost data in a silo.
Data Point That Shows Where the Industry Is Going
The adoption of mobile event technology is not just a trend. It is becoming the standard.
A 2024 industry analysis by Grand View Research found that the event management software market is growing at 14 percent annually, driven largely by organizations shifting to digital first event experiences and mobile engagement tools.
(Source: Grand View Research, “Event Management Software Market Size Report”)
This growth reflects what iMIS organizations are already seeing: members expect mobile access, real time communication, and a more integrated event experience than ever before.
Insights You Can Actually Use After the Event
Good events do not end when the closing session wraps.
The real value often comes from what you learn afterward.
An event app turns scattered touchpoints into measurable insights:
– Which sessions were most popular
– What content attendees engaged with
– Which speakers drew the most interest
– Where members spent their time
– What feedback was consistent across the event
When combined with your existing member records in iMIS, this data gives you a deeper understanding of member behavior and helps guide better programming decisions for future events.
Registration That Feels Seamless, Not Fragmented
Because your registrations already live in iMIS, connecting them directly to your event app creates a smoother experience for everyone.
Members can:
– Access their sessions
– View tickets or passes
– Make changes
– Add optional programs
– Receive updates automatically
Everything stays synchronized, so your staff is not managing multiple lists or reconciling mismatched information. It is one unified experience that feels easy for attendees and efficient for your team.
Opportunities to Grow Non Dues Revenue
Your sponsors, exhibitors, and partners want visibility. Digital real estate is incredibly valuable.
An event app gives you additional ways to showcase them:
– Sponsor banners
– Featured exhibitors
– Highlighted sessions
– Sponsored messages
– Event day announcements
– Donation prompts
– Premium event content options
These placements often hold higher perceived value than traditional print ads and are easier to track and report on. That is a major advantage for both your organization and your partners.
A More Modern Event Experience, End to End
At its core, an event app signals something important.
It shows that your organization is investing in a better, more connected experience for members.
It moves you away from outdated tools such as paper schedules, static documents, and last minute printouts and toward a cleaner, faster, more engaging event environment. It matches the level of professionalism members expect from leading organizations and positions you as forward thinking in how you deliver value.
A Smarter Event Strategy for iMIS Organizations
For organizations that rely on iMIS, an event app does more than enhance your event. It strengthens your entire member ecosystem.
It creates a single, intuitive experience powered by accurate data, thoughtful communication, and meaningful insights.
Event expectations are rising, and member experience is becoming a true differentiator.
An event app helps you deliver the kind of experience today’s members expect.
Connected, informed, and genuinely engaging.
